The power of animations: 5 reasons to make video part of your strategy

If a picture is worth a thousand words, what’s an animated video worth?

Well, according to a Forrester study, ‘How Video Will Take Over the World’, a 60-second video is worth a staggering 1.8 million words!

Many of our clients are realising the many benefits of incorporating animated videos into their marketing strategies. But what exactly are those benefits? 

Here are just a few reasons to ramp up your video content in 2020…

1. Give your audience what they want 

It’s no secret that visual content – whether that’s real-life/animated video, gifs or memes – boosts engagement. 

Think about your own browsing habits: you naturally gravitate towards images and videos. In fact, HubSpot found that social media posts with videos in them boost views by 48%. 

In both the B2B and B2C world, an animated video gives you the chance to connect with your audience via their medium of choice, and on a much deeper level. Videos help to build trust: according to Invodo, over half (52%) of consumers say that watching product videos increases their confidence in online purchasing decisions.

2.Make a splash

Animated videos give you the ability to grab your audiences’ attention, at a time when attention spans are lower than ever (a mere 8 seconds – that’s less than a goldfish! – compared to 20 seconds in the year 2000). 

If your intro packs a punch and addresses the viewer’s pain points, they’re going to want to watch the video right to the end. With a well-written script, an engaging, on-brand animation and a compelling call-to-action, you’re really increasing the chances of your audience purchasing or getting in touch. 

Your animation doesn’t have to be long – we’ve created everything from 6-second bumper ads that complement a wider campaign and pacy 30-second animations, right up to 3-minute videos explaining an area of business in great detail. 

3.Build your brand

Not only are animations great for increasing sales, but they also work their magic during the brand awareness stage. 

A professionally-made corporate video showcases your brand in the best possible light; with the use of animated characters and an out-of-the-box storyline, your brand will be top-of-mind next time the user is looking for your product or service, even if they don’t purchase or contact you there and then. 

Videos can be extremely shareable too, so viewers are much more likely to share your video with friends or colleagues, increasing brand awareness further. 

4.Explain your concept in a nutshell

Scientists reckon we can process visual information 60,000 times faster than written content. 

If your concept, service or product is hard to explain quickly, an animated explainer video allows you to give a perfect, succinct pitch each and every time. Use it on the homepage of your website, in targeted PPC / YouTube campaigns, in your email marketing campaigns, in meetings, on social media… the options are endless when it comes to maximising the use of a single video, giving you fantastic ROI. 

5.Google loves videos! 

Just like us, Google also loves content in video format. Embedding videos within your webpages shows Google that your website isn’t ‘stale’ or filled with page after page of block text. 

One of the reasons behind the explosive growth of video in recent years is because Google’s algorithm for search rankings takes into account the amount of time people spend on your site, so encouraging visitors to stay on your website for longer via video can work wonders for SEO. 

Animated videos are one of the best ways to drive brand awareness and ultimately boost sales – so why not make 2020 the year they become an integral part of your marketing efforts?

Comment below or contact us using any of the links at the bottom of this page to arrange a coffee and a chat, and see what other digital ideas we have to help your business reach its full potential. On Facebook or Twitter? Don’t forget to follow us too! We look forward to speaking with you soon.

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