Ramp it up: 7 ways to maximise your 2020 PPC campaign

Pay Per Click (PPC) ads – when an advertiser pays a publisher (like Google or Bing) every time their ad is clicked – have become one of the most popular forms of advertising, producing highly effective results from driving qualified traffic to websites. 

  • The top three paid ad spots receive 46% of the clicks on the page
  • PPC ads can boost awareness by 80%
  • 75% say it’s easier to find what they’re looking for with paid ads [HubSpot, 2019]

But, as powerful as they can be, PPC campaigns require a lot of planning, monitoring, testing and evolving. 

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Google algorithm updates: Is an SEO review just what your website needs in 2020?

The SEO landscape is an ever-evolving one. 

Some things will always remain the same when it comes to search: titles with relevant keywords, optimising the experience for mobile users, and so on. But other elements seem to change more often than a chameleon walking a rainbow…

Anyone with a business website will know that Google constantly updates its algorithms, and these changes can often have an impact on Search Engine Results Page (SERP) rank / position. It can be frustrating to keep up with best practice, to say the least!  Read more