Pay Per Click (PPC) ads – when an advertiser pays a publisher (like Google or Bing) every time their ad is clicked – have become one of the most popular forms of advertising, producing highly effective results from driving qualified traffic to websites.
- The top three paid ad spots receive 46% of the clicks on the page
- PPC ads can boost awareness by 80%
- 75% say it’s easier to find what they’re looking for with paid ads [HubSpot, 2019]
But, as powerful as they can be, PPC campaigns require a lot of planning, monitoring, testing and evolving.