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Ramp it up: 7 ways to maximise your 2020 PPC campaign

Pay Per Click (PPC) ads – when an advertiser pays a publisher (like Google or Bing) every time their ad is clicked – have become one of the most popular forms of advertising, producing highly effective results from driving qualified traffic to websites. 

  • The top three paid ad spots receive 46% of the clicks on the page
  • PPC ads can boost awareness by 80%
  • 75% say it’s easier to find what they’re looking for with paid ads [HubSpot, 2019]

But, as powerful as they can be, PPC campaigns require a lot of planning, monitoring, testing and evolving. 

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