For years, Instagram had a reputation for being a glorified online scrapbook, full of filtered images of food, yoga poses and tropical holiday destinations. Initially, it was very much a photo-sharing platform for consumers; but now, it’s transformed into an essential channel for brands of all sizes and industries.
So, why the shift? My guess is that it has something to do with the fact that Instagram has 800 million active monthly users, or that 100 million users recently joined in one month alone. It’s no wonder businesses are craving a slice of the pie.
Whether you’re signing up whilst simultaneously reading this post or you already have an account and are planning to boost your activity, sharing posts on Instagram is the way forward. But how?
Reap the benefits of regramming
Thankfully, improving your activity doesn’t necessarily entail you mastering your photography skills. You don’t even have to find time every day to take pictures you know will resonate with your target demographic and drive engagement. For that, you can rely on Instagram’s (800 million) users.
It’s called regramming, and involves you posting photos from other users’ accounts to your own. Seeing as 76% of people trust user-generated content over branded content, regramming can really help to hurl your brand into the spotlight.
Yet, just like all social media tactics, there’s a knack to regramming. And not getting it right could end up landing you in hot water. So, with that in mind, here are some pointers for regramming the right way:
Screenshot the image
You’ve found the perfect photo, whether that’s through searching hashtags related to your brand, products or services, or scrolling through your feed. The easiest thing to do is take a screenshot of it and upload to your account – don’t worry about cropping, as the app does this for you when you come to align the image inside the frame.
Attribute, attribute, attribute!
The most important step of them all is to attribute the creator of the photo in the caption by adding ‘Credit: @username’. Or, to make it more fun, use the camera emoji followed by the user’s handle. It’s important to do this before you hit the ‘Share’ button – and it’s also good etiquette to ask the user for their permission first.
Use a regramming app
A special, regramming app will save you the hassle of taking screenshots and attributions. Plus, it will also carry over the original caption if you plan to use that, too. There are lots of apps out there, so you might want to test out a few to see which one best suits your needs.
Don’t tweak the image
It’s best to share user-generated content in its original form. Besides, chopping and changing a photo may end up offending its original creator. But, if you simply can’t resist adding a filter to it, it’s even more important to seek the user’s permission by sending them a direct message or leaving a comment.
Encourage user-generated content
If you’re struggling to find fitting photos, encourage your followers to submit content you can use. For instance, you could run an Instagram competition which invites people to share relevant photos with you in a bid to win some goodies. Give the competition a hashtag and make sure the prizes are something people will actually want!
When done well, regramming is a great way to boost your social presence and brand visibility, and build all-important trust with your target audience.
The team here at ID³ manage multiple Instagram accounts on behalf of businesses, small and large. So, if you don’t feel like you have the time or the know-how to take full advantage of regramming or Instagram as a whole, put your trust in us to manage all of your social marketing efforts. Get in touch today to find out more.