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A STRATEGIC AND CREATIVE SOCIAL MEDIA AGENCY FOR BATH, WILTSHIRE AND THE SOUTH WEST

With over 39 million UK Internet users owning a social media account (Source: Statista 2017), it’s never been more important to have two-way conversations with customers via your social networks.

Social Media is now fully entrenched within today’s digital society, with many users logging in to multiple social networks, from multiple devices at multiple times during the day. Well planned, expertly executed campaigns provide brands with a hugely powerful way to drive awareness, advocacy, enquiries and of course sales.

Working closely with both B2C and B2B clients in Bath, Wiltshire and the South West, our social media services are proven to deliver inspirational and well-planned strategies, strategies that utilise the best platforms, to develop and nurture the right audiences. We then engage and activate users with relevant and well timed stories, swift responses to comments and intelligently designed advertising campaigns.

Due to the diversity in the number of social platforms being utilised today, we tailor all of our solutions to fit each individual clients’ requirements (and of course budgets). For organisations with limited experience in social media, we provide guidance from the ground up. Laying down the foundations for success through social strategy, platform setup, asset design, implementation, content generation, post scheduling and performance reporting.

SOCIAL MEDIA NEVER SLEEPS!

Social users are hugely demanding and expect swift reply’s to their comments and actions. As well as assisting with social listening and responding, our highly experienced, creative and dedicated team are also relied upon by some of the South West’s most well-respected businesses, to train in best practice posting and advise on responding to user comments.

We produce and curate a continuous flow of engaging and ‘on-tone’ posts, videos, promotions, competitions and branded infographics – accurately reflecting our clients’ brand personality at all times. We’re organised in the planning yet flexible to the demands that social media carries.

As to be expected, we work with all major social media platforms including Facebook, Twitter, Google+, Instagram, LinkedIn, Pinterest and YouTube. As well as creating and scheduling regular content for our clients, we also recommend and deliver extensive advertising campaigns across multiple platforms. Social ad campaigns are typically focused on audience growth and / or post promotion to ultimately drive engagement and sales of specific products and impressive results are being achieved on a daily basis.

As with all digital marketing, return on investment (ROI) is a critical factor for social media. We’re passionate about performance and work closely with our clients to provide regular reports on all elements of the social strategy. Utilising a wide range of advanced software and helpful applications, we are able to schedule, monitor and report on all of our campaigns. The beauty here is that we can often have complete visibility on the direct impact that our messaging and advertising campaigns are having and thus provide granular level statistics for ROI analysis – a BIG help when it comes to justifying budget allocation and planning.

SOCIAL ADVERTISING

Social media platforms such as Facebook, Instagram, Twitter and LinkedIn now offer a wide range of methods for businesses of any size to effectively reach and interact with their target audiences. The beauty of social is that it delivers an engaged and captive audience that is often very receptive to advertising.

The team here at ID³ manage both ongoing and adhoc social media advertising campaigns. These campaigns are usually two-pronged in their approach – audience ‘growth’ and ‘activation’. Our creative and trusted team have proven experience in producing inspirational social media campaigns. Campaigns that engage audiences and deliver staggering CTR’s (Click Through Rates), CPC’s (Cost per Clicks) Revenue and Return on Ad Spend (ROAS).

As to be expected, all of our advertising campaigns are closely monitored, tweaked and assessed. This means we are able to provide our clients with granular level reports on the real value that their campaigns are achieving.

“The Facebook/ Instagram campaigns that ID³ set up for us have performed very well in terms of spend, revenue and brand awareness, gaining us not just sales but also a good extension of our customer base.” (Greta Solman, Big Bloomers Company – read case study)

Whether you have an established social advertising campaign that needs a fresh pair of digital eyes, or you’re interested in understanding more about the options that are out there for your business – contact us, we’d love to hear from you!