A PROVEN PPC ADVERTISING AGENCY FOR BATH, WILTSHIRE AND THE SOUTH WEST
From researching and planning, through ad creation, campaign booking, monitoring, fine-tuning, reporting and training – we provide a wide range of bespoke PPC (Pay Per Click) advertising services for clients across all vertical sectors in and around the Bath, Wiltshire and South West area. Our services are specifically tailored to adopt best-fit solutions that drive relevant, high quality visits to our clients’ websites.
FINELY TUNED PPC CAMPAIGNS
For PCC campaigns (such as Google Ads and Bing! Ads), we spend quality time researching and working with clients to identify priority ‘Keywords’. Depending on the size of the campaign / website, these terms are then usually categorised into dedicated ‘Adgroups’ according to the context of the advertisement and the landing page that the ad will be linking to. This helps to ensure relevancy which in turn drives the page position for each ‘Adword’. A selection of on-brand ads are then created by our expert team of copywriters for each Adgroup for AB testing to find the best performance to ensure maximum impact and relevancy.
CONTINUOUS PPC IMPROVEMENT
PPC campaigns require ongoing care and maintenance to ensure Adwords retain a strong position, work their hardest to catch the attention of users and drive relevant, high quality clicks. As such, we always incorporate the fundamentals of search into each and every one of our campaigns. Fundamentals such as structured snippets, price extensions and call out extensions all help to ensure that advertisements utilise maximum screen real estate which helps to maximise clicks.
We provide all of our clients with regular quantitative and qualitative PPC reports that highlight successes as well as areas where improvements can be made. This ensures that our campaigns continuously evolve and improve and thus drive high value, low cost conversions.
We also offer tailored PPC training sessions to suit individual client needs. Whether you’re an individual starting out with Google Ads or an established digital team who has some basic experience in running PPC campaigns but need to boost your expertise, we can help.
If you’re interested in understanding more about PPC and the options that are out there for your business, just contact us, we’d love to hear from you!