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We’ve already touched on why, in the ever-changing media landscape, content is king. But not just any content. Quality content is what really matters here at ID³ and for many of our clients, email marketing still gives the best return on investment compared to any other communication technique. A personalised and dynamic email newsletter or e-shot can really help ensure that you stand out from the crowd, retain your existing customers, attract new ones and deliver the highest volume of traffic to your website.

We cover every aspect of the email marketing journey from designing and building a responsive template and populating it with insightful and engaging content, through to broadcast, measurement and evaluation. We take time to research and understand what makes your audience tick, and we’re serious about planning and executing an email strategy that does exactly what you need it to do.

Since 2015, for example, ID³ has been retained as the email marketing agency for Haynes, both here in the UK and in the US. Best known for its acclaimed car repair manuals, Haynes is a recognised world leader in its field and an authoritative voice on practical information. Over the past three years, we have broadcast regular B2B and B2C email newsletters and e-shots for Haynes on a global scale, regularly adapting the content to reflect the needs of the business at any given time. Here’s what our client has to say about our service:

“ID³ have been retained as our email marketing agency since 2015. During that time, the team has been a great help in all elements of our email marketing programme – from designing and building new email templates, through creation and broadcasting of our regular B2B and B2C email newsletters / e-shots, to comprehensive testing, analysis and reporting. We are extremely impressed with the enthusiasm and dedication of the team and equally satisfied with the results being achieved.”

Darren Tan, Digital Marketing Manager, Haynes Publishing Group

Whether it’s a fortnightly B2B email newsletter or a communication triggered by a predefined action on your website such as basket drop offs, our stringent authentication and testing process also means that your email campaign is never left languishing in the spam folder or, even worse, lost in cyber-space forever.

Years of knowledge and experience guarantees that we can help you craft a cohesive email marketing strategy that genuinely catches your target audience’s collective eye when it matters.

Our attention to detail, our passion and our skill translates into results, evidenced by strong open and click through rates and an increased volume of traffic to your website. A single e-shot, an in-depth trade communication or a client newsletter packed full of super-smart copy: whatever the brief, we curate the right mix of content to drive engagement, reinforce your brand and build awareness of your business.

If you would like to discuss your email marketing strategy with us and find out how we can help you achieve all of this and more, contact us today.