social media image sizes 2017

Guide to social media image sizes 2017: The Big 5

The first thing that your audience see when they come across your brand on social media will be your chosen visual. So, getting your social media images sizes right is crucial in 2017. 

We’re forever hearing that visual content reigns supreme on social media – four times as many consumers would now prefer to watch a video about a product than to read about it, according to research by video specialists Animoto.

However, it’s wrong to think that visual content can just flourish on the back of its very existence. Poor visual content is as off-putting as great visual content is appealing. Low quality or poorly sized images will see users scroll straight past your social post, or click out of your YouTube after only a few seconds

With all the visual tools and services that are available to brands today, there really is little excuse for making a hash of your visual content. The key to getting your visuals bang on is knowing the optimum social media image sizes.

Each of the social networks – from Facebook to LinkedIn – have their own unique set of image size guidelines. We thought it would be helpful to bring all the different image rulebooks for The Big 5 “under one roof” – here they are:


Facebook is still very much the king of social media, with 1.18 billion monthly active users spending time on the network. So, if you fail to get your images just right, it could prove very costly.

Profile Picture: 180 x 180 (Displays 160 x 160 on Desktop)

Your profile picture is very much the ‘face’ of your brand on Facebook, appearing at the top of your Page as well as when you post to other walls, comment on posts or when you’re searched with Facebook’s Open Graph. 

Image guidelines

  • Must be at least 180 x 180 pixels.
  • Photo will appear on page as 160 x 160 pixels on desktop, 140 x 140 on smartphones, and 50 x 50 on most feature phones.
  • Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.

Cover Photo: 820 x 312

Use this space to post a more creative image that speaks for your brand (TIP: keep any written content / logos away from the sides of the image – otherwise they can get chopped when viewed in portrait on a mobile).

Image guidelines

  • Appear on page at 820 x 312 pixels. Anything less will be stretched.
  • Minimum size of 399 x 150 pixels.
  • Displays at 820 x 312 pixels on desktop and 640 x 360 pixels on smartphones.
  • For best results, upload an sRGB JPG file less than 100 KB.
  • Images with a logo or text may be best as a PNG file.

Shared Image: 1,200 x 630

When you share an image, it will show up on your timeline as well as in your followers’ News Feeds.

Image guidelines

  • Recommended upload size of 1,200 x 630 pixels.
  • Will appear in feed at a max width of 470 pixels (will scale to a max of 1:1).
  • Will appear on page at a max width of 504 pixels (will scale to a max of 1:1).

Shared Link: 1,200 x 627

When you share a link, you can choose to create your own image to accompany it.

Image guidelines

  • Recommended upload size of 1,200 x 627 pixels.
  • Square Photo: Minimum 154 x 154px in feed.
  • Square Photo: Minimum 116 x 116 on page.
  • Rectangular Photo: Minimum 470 x 246 pixels in feed.
  • Rectangular Photo: Minimum 484 x 252 on page.
  • Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.

Highlighted Image: 1,200 x 717 (Recommended)

This is your chance to share an image that highlights an achievement or milestone for your brand.

Image guidelines

  • Will appear on your page at 843 x 504 pixels.
  • Choose a higher resolution at that scale for better quality.

Event Image: 1920 x 1080 (Recommended)

This image acts as the ‘hook’ for your event, capturing the attention of your audience.

Image guidelines

  • Facebook will scale down to minimum dimensions: 470 × 174.
  • Shows in feed: 470 × 174.


With 313 million monthly active users, Twitter is the likely network that your audience will head to in order to get a feel for how you communicate and engage with customers – first impressions are everything. 

Profile Photo: 400 x 400 (Displays 200 x 200)

Twitter is receptive to regular updates – each one of which will have your profile photo next to it, so make sure it’s of the highest quality.

Image guidelines

  • Square Image recommended 400 x 400 pixels.
  • Maximum file size 2 MB.
  • Image types include: JPG, GIF or PNG.

Header Photo: 1,500 x 500

Consider using this image, which spans the top of your Twitter profile page, to show the ‘behind the scenes’ of your business.

Image guidelines

  • Recommended 1,500 x 500 pixels.
  • Maximum file size of 5 MB.
  • Image types include: JPG, GIF or PNG.

In-Stream Photo: Minimum 440 x 220 (2:1 Ratio)

You can attach photos to any of your Tweets, safe in the knowledge that it won’t count against your character limit.

Image guidelines

  • Minimum to appear expanded 440 x 220 pixels (a 2:1 ratio).
  • Can tweet up to 4 images at one time.
  • Maximum to appear expanded 1024 x 512 pixels.
  • Appears in stream collapsed at 506 x 253 pixels on desktop.
  • Maximum file size of 5 MB for photos, and 5 MB for animated GIFs on mobile and 15 MB on web.


You’re going to find it impossible to get the most of Instagram – the most popular photo-sharing social network with more than 600 million users – without perfecting your visuals.

Profile Picture: 110 x 110

You only get a small circle to work with, so make it count with something recognisable that means something to your audience.

Image guidelines

  • Appear on your profile at 110 x 110 pixels.
  • Square photo: make sure to maintain an aspect ratio of 1:1.

Photo Thumbnails: 161 x 161

If someone wanted to get a feel for the sort of content you post, they’d go to your page where they will be presented with all of your visuals arranged in rows of thumbnails.

Image guidelines

  • The thumbnails will appear on the page at 161 x 161 pixels.
  • Square photo: make sure to maintain an aspect ratio of 1:1 ratio.

Photo Size: 1080 x 1080

Your Instagram account will live and die by the quality of your images and videos, so they need to be the best they can be.

Image guidelines

  • The size of Instagram images has been increased to 1080 x 1080 pixels.
  • Instagram still scales these photos down to 612 x 612 pixels.
  • Appear in feed at 510 x 510 pixels.
  • Square or rectangular photos: make sure to maintain an aspect ratio between 1.91:1 and 4:5 ratio.
  • Smaller featured header images appear as 204 x 204 pixels, and larger featured header images appear as 409 x 409 pixels.


LinkedIn, the go-to B2B network with 467 million registered professionals, offers plenty of opportunity for visuals – make the most of them.

Company Logo Image: 300 x 300

Nice and straightforward, the main company logo image should be at the highest quality the format will allow.

Image guideline:

  • Recommended 300 x 300 pixels.
  • Minimum 300 x 300 pixels.
  • Maximum 4MB (Square layout).
  • Image types include: PNG, JPG or GIF.

Square Logo: 60 x 60

This is the visual that shows up whenever somebody searches for your company.

Image guidelines

  • 60 x 60 pixels (resized to fit).
  • Maximum 2MB.
  • Image types include: PNG, JPG or GIF.

Company Cover Image: Between 1536 x 768

LinkedIn offers a nice big space for businesses to put their mark on the page.

Image guidelines

  • Recommended between 1536 x 768 pixels.
  • Minimum size of 1192 x 220.
  • Maximum 4MB.
  • Appears as 1400 x 425 pixels.
  • Image types include: PNG, JPG or GIF.

Banner Image for Company Pages: 646 x 220 (Minimum)

Located on the company page homepage, this is another opportunity to appeal to users making their first impressions of your brand.

Image guidelines

  • Minimum 646 x 220 pixels.
  • Maximum 2MB.
  • Landscape Layout.
  • Image types include: PNG, JPG or GIF.

Hero Image: 1128 x 376

LinkedIn is as much about attracting new talent as it is new clients – use the hero image to show what it’s like to work for your brand.

Image guidelines

  • Recommended 1128 x 376 pixels.
  • Minimum 1128 x 376 pixels.
  • Maximum 2MB.
  • Landscape Layout.
  • Image types include: PNG, JPG or GIF.


With more than one billion unique users every month, Google owned YouTube is a great platform for brands to show products or services in all their glory.

Channel Profile Image: 800 x 800

YouTube allows you to select different profile image borders – choose the one which suits your profile image the best.

Image guidelines:

  • Recommended 800 x 800 pixels.
  • Displays as 98 x 98 pixels.
  • Image types: JPG, GIF, BMP or PNG.

Channel Cover Photo: 2,560 x 1,440

While users might find your videos before they look at your channel, it’s good to have some appealing images that might convince them to subscribe.

Image guidelines:

  • Recommended 2560 x 1440 pixels.
  • Safe area for mobile and web (without text and logo cropping) 1546 x 423 pixels.
  • Maximum file size: 4MB.
  • Image types: JPG, GIF, BMP or PNG.

Video Uploads: 1280 x 720 (Minimum HD)

High definition videos might take a little longer to upload, but they’ll be worth the wait for your users.

Video guidelines

  • Videos must maintain a 16:9 aspect ratio.
  • In order to qualify as full HD, your dimensions must be at least 1,280 x 720 pixels.

So, there you have it – that’s Facebook, Twitter, Instagram, LinkedIn and YouTube covered. For the time being we’ve left Pinterest, Tumblr, Google+ and Ello out of our guide, based on feedback from our clients. But let us know if you’d like to see a part two! MC

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