The power of animations: 5 reasons to make video part of your strategy

If a picture is worth a thousand words, what’s an animated video worth?

Well, according to a Forrester study, ‘How Video Will Take Over the World’, a 60-second video is worth a staggering 1.8 million words!

Many of our clients are realising the many benefits of incorporating animated videos into their marketing strategies. But what exactly are those benefits? 

Here are just a few reasons to ramp up your video content in 2020…

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An exciting end to a busy 2019 at ID³!

Here at ID³ HQ, the tree is twinkling, the Christmas tunes are playing and the mince pies are being demolished faster than we’d like to admit. We’re feeling well and truly festive and excited about what the New Year is going to bring. 

This month, we’ve been busy working on several projects for some lovely clients, including:

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Ramp it up: 7 ways to maximise your 2020 PPC campaign

Pay Per Click (PPC) ads – when an advertiser pays a publisher (like Google or Bing) every time their ad is clicked – have become one of the most popular forms of advertising, producing highly effective results from driving qualified traffic to websites. 

  • The top three paid ad spots receive 46% of the clicks on the page
  • PPC ads can boost awareness by 80%
  • 75% say it’s easier to find what they’re looking for with paid ads [HubSpot, 2019]

But, as powerful as they can be, PPC campaigns require a lot of planning, monitoring, testing and evolving. 

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GP Batteries UK

Introducing our new client… GP Batteries

These past few months have been a whirlwind for ID³, what with us moving our offices to the beautiful Bradford-on-Avon, and more recently welcoming Emma to the team as our new Digital Projects Manager.

Now we have some more exciting news to share with you: we’re delighted to announce that, following a competitive tender, we’ve been appointed UK digital marketing agency for GP Batteries.

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