GP Batteries UK

Introducing our new client… GP Batteries

These past few months have been a whirlwind for ID³, what with us moving our offices to the beautiful Bradford-on-Avon, and more recently welcoming Emma to the team as our new Digital Projects Manager.

Now we have some more exciting news to share with you: we’re delighted to announce that, following a competitive tender, we’ve been appointed UK digital marketing agency for GP Batteries.

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Content marketing concept in word tag cloud on white background

How repurposed content is the basis for a cross-platform campaign

Without wishing to blow our own trumpet, the beauty of digital marketing agencies is that they are segmented into different teams – meaning that the SEO team can focus solely on driving pages up Google rankings, the social media team engages audiences and the content team produces inspired content.

Most businesses, however, don’t have the budget to be able employ a specialist for each facet of digital marketing. In fact, quite often, the employee writing the SEO-optimised content is also tasked with carrying out the social media strategy, and more. That’s no reflection on these firms – they know the power of content marketing and are trying to make it work based on the resources available to them.

If you find yourself in a similar situation, you’ll know it’s crucial that you’re being as productive as you can with your content marketing efforts: understanding how and what to prioritise can mean the difference between having a cross-platform content strategy and limiting your reach to only a few platforms.

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