For years, Instagram had a reputation for being a glorified online scrapbook, full of filtered images of food, yoga poses and tropical holiday destinations. Initially, it was very much a photo-sharing platform for consumers; but now, it’s transformed into an essential channel for brands of all sizes and industries.
So, why the shift? My guess is that it has something to do with the fact that Instagram has 800 million active monthly users, or that 100 million users recently joined in one month alone. It’s no wonder businesses are craving a slice of the pie.
Whether you’re signing up whilst simultaneously reading this post or you already have an account and are planning to boost your activity, sharing posts on Instagram is the way forward. But how?