Conceptual Facebook Algorithm

The Facebook algorithm change: how to make it work for you

Back in January, Facebook announced an algorithm change which, in the words of the site’s founder Mark Zuckerberg, was designed to “bring people closer together and build relationships”. No more news feeds dominated by professionally made content from brands, corporates and the media. Instead, posts from friends and family would take priority, leaving those that prompted passive interactions only – likes and shares, for example, but little else – trailing at the bottom of the Facebook news feed pile.

Over two months later, and how has Facebook’s algorithm change affected the way we post online? What should we be concentrating on and, most importantly, how can we adapt our social media strategies to ensure our Facebook posts are still being seen by our relevant target audience? Read on for our top five tips on how to make Facebook’s new algorithm work for you…

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5 corporate video tips for 2018

And so 2018 is upon on us and with it comes a whole raft of predictions for the coming year: the first private mission to the moon…a new Jurassic Park movie (tipped to be the highest grossing movie of the year)…Corby for PM?

The world of social media marketing, especially corporate video, is no exception to the rule. There are plenty of analysts out there telling us what’s hot – and what’s not – in 2018. So what are the trends emerging and what is likely to keep us busy in the coming year? 

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sharing posts on instagram

Regramming: sharing posts on Instagram

For years, Instagram had a reputation for being a glorified online scrapbook, full of filtered images of food, yoga poses and tropical holiday destinations. Initially, it was very much a photo-sharing platform for consumers; but now, it’s transformed into an essential channel for brands of all sizes and industries.

So, why the shift? My guess is that it has something to do with the fact that Instagram has 800 million active monthly users, or that 100 million users recently joined in one month alone. It’s no wonder businesses are craving a slice of the pie.

Whether you’re signing up whilst simultaneously reading this post or you already have an account and are planning to boost your activity, sharing posts on Instagram is the way forward. But how?

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Binary code with European Union flag - GDPR Concept

The GDPR – Some Early Questions Answered

What is the GDPR?

GDPR stands for General Protection Data Regulation and is a new EU regulation aimed at strengthening data protection for EU citizens and residents within the EU and the rest of the world. The idea is that (unlike the current directive) the GDPR will amount to one single set of rules across Europe, something which EU policy makers believe will make it simpler – and cheaper – for organisations to do business across the EU.

When does it come into effect?

25 May 2018 – so organisations have less than a year to get to grips with it.

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