pritchards_case_study_header

Pritchards Estate Agents – Outsourced Digital Marketing Agency Services

The brief:

As the longest established estate agents in Bath, Pritchards prides itself on being the number one specialist in prime residential property in and around the city. It is a name synonymous with quality, service and expertise, all attributes which the company was keen to demonstrate to the best of its ability online. Our task was to create a bespoke, contemporary website that reflected this sense of prestige and which responded to the changing needs of the business. In crafting a new, user-friendly online experience for its clients, Pritchards also wanted to improve its search engine rankings and drive awareness, affinity and traffic to its new website.

Our response:

We designed and built a unique, modern website that showcased Pritchards’ distinguished property portfolio to its maximum potential. Following the successful launch, we were subsequently instructed on two further website updates to accommodate additional divisions of the business, following the same clean, stylish and current style. Since the launch, we have continued to host, monitor and refresh the website where necessary. But our role goes so much further than that. As well as managing the news pages and SEO, we now provide an all-encompassing digital marketing solution for the business, everything from social media management via Facebook, Twitter, Google+ and YouTube, PPC advertising and monthly email newsletters, to customer-facing iPad presentations and even a web-based, on-screen presentation designed to be used at Pritchards’ HQ in Bath.

The results:

pritchard_ipad

Since the launch of  the website, Pritchards has consistently appeared within the top half of page 1 on Google search. This is despite ongoing competition from local estate agencies and from the wider market, in the form of property giants Rightmove and Zoopla. Like all our digital solutions, performance and ROI are key and it goes without saying that we keep a close eye on results, both via monthly reports and quarterly reviews. However, harder to quantify but arguably just as important, is the strength of the relationship we have established with Pritchards. Our close involvement over an extended period has resulted in an easy rapport, something that we value very highly. We are proud to be described by Pritchards as its out-sourced digital marketing team, and take genuine pleasure in being the company’s go-to for all its digital marketing requirements.

• If you are interested in finding out how we can help to drive your business forwards via digital marketing, please contact Mark Cherry on 01225 866416 or email: mark@idcubed.co.uk