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HAYNES PUBLISHING PLC – SOCIAL AGENCY SERVICES

Since 1960, iconic British brand Haynes, have been providing detailed technical drawings and manuals to motoring enthusiasts, workshops and stores worldwide. As well as being synonymous within the motoring industry, the business also caters for much more, publishing a huge variety of manuals and books on many other motoring and lifestyle focused subjects.

From the outset, we worked closely with the Haynes’ in-house marketing team, developing, planning and implementing an all-encompassing Social Media strategy – our objective as always was on building solid foundations for success. As part of this process, we developed a detailed and bespoke social media guidebook – The Haynes Social Media Manual. This go-to document provides assistance with training, general social media best practice, crisis management and measurement against agreed KPI’s.

Once the foundations had been laid, we then set about co-managing the day-to-day running of the Haynes Manuals Facebook and Twitter Pages. This focused on maximising engagement, interaction, audience growth and of course return on investment (ROI). Working hand-in-hand with the Haynes team, the social pages soon became chock-full of relevant, humorous and stimulating content with all reactions being managed and responded to swiftly.

In addition to creating and scheduling the daily posts, we also manage the social media advertising for Haynes on a month by month basis. This incorporates both relevant audience growth campaigns as well as specific product / promotion focused campaigns to drive high quality visits to relevant pages of the Haynes.co.uk website.

Industry leading analytical tools are utilised to measure performance and compile reports on which content themes are the most effective, on which days of the week and at what times of the day. We regularly present granular level insights to the senior management team to demonstrate the effectiveness and ROI of all our social efforts.

Haynes Marketing Manager, James Tuck comments:

“…we wanted to increase our social use to achieve increased brand engagement and sales and it was very clear from the beginning that ID³ not only understood social but were innovative with its use and also understood the Haynes brand, our consumers and our goals!

Having worked with the ID³ team for a year now we have seen a rise in followers of over 360% and a comparative rise in engagement rates and direct traffic to our website, these results are exactly what we were hoping for and the social future for the Haynes brand looks bright under the guidance of ID³.”

If you are interested in finding out more about how social media marketing could help to drive your business forwards, please contact Mark Cherry on 01225 866416 or email: mark@idcubed.co.uk