A DYNAMIC AND EXPERIENCED CONTENT AGENCY FOR BATH, WILTSHIRE AND THE SOUTH WEST
In the fast-moving and dynamic world that we live in today, content is no longer defined by printed publications. It encapsulates all of today’s customer touch-points, be that paid (e.g. advertising), owned (e.g. website) or earned (e.g. social) media.
At ID³, we define ‘branded content’ as;
‘Any material that is created by an organisation to be consumed by its target audience(s) for the purposes of achieving identified objectives.’
It’s a BIG subject in the agency and one that we believe should be at the very heart of any modern organisations’ marketing mix.
WHY WOULD I NEED A CONTENT AGENCY?
Working closely with clients, we provide businesses in and around the Bath area with a wide range of content marketing services. Services that cover a broad spectrum of assets spanning both print and digital media. This includes SEO geared website content, regular SEO optimised news / blog articles, email newsletters, daily posting / responding via social media networks, advertisements, info-graphics, corporate videos and corporate presentations.
We craft content carefully, with the audience very much front of mind;
Who exactly are the audience?
What do they need to know?
Why do they need to know it?
Where and when will they want to hear about it?
How and on what device(s) will they expect to receive it?
With whom will they want to share it?
Allocating considered time to understanding the unique expectations of each audience for each unique piece of content provides our team with the foundations for producing exceptional, tailor-made material.
With a minimum of 10 years’ experience under each of their belts, our highly skilled and flexible copy writers have a rock-solid understanding of what’s required to produce dynamic cross-platform content that truly befits a brands personality and tone of voice. Content that engages and inspires audiences across all print and digital channels, driving brand awareness, affinity and interaction and maximising performance against identified objectives.
To find out more about content marketing and how our agency can help your organisation to achieve greater results, contact us.