It’s not a bad thing to be precious about your business. It’s your baby, after all – you poured your heart and soul (not to mention money) into establishing it, and building it up into the reputable brand it is today.
So when it comes to digital marketing, you might think it’s best to keep things in-house. After all, no one knows your business’ vision and goals more than your tight-knit team. But it could pay off to loosen those reins a little by entrusting a well-respected digital agency to master the marketing of your brand.
In Gartners’ Marketing Organisational Design and Strategy Survey 2016, over half of the marketing leaders polled said their current organisation relies heavily on agencies and third parties, while just 19% had a strong in-house focus. Meanwhile, 40% said they plan to up their use of agencies, which they see as offering superior performance, breadth and depth of skills.
Right, let’s get to the nitty-gritty of why you should consider using a digital agency rather than hire extra in-house staff…
By teaming up with an agency, you have anytime-access to a pool of knowledge, experience and talent. Digital marketers have their fingers on the pulse at all times; they know about the latest trends and have access to the most up-to-date tech that’ll help make sure your campaign is a cut above the rest.
Remember that digital marketing is essentially a big umbrella term for a wide range of services. It’s unlikely that one person will encompass all the necessary skills and knowledge to carry out all of these tasks (unless they’re a genius), which is why enlisting the help of an entire team can be really beneficial.
2. Fresh insights
It’s tough to think objectively about something you’re emotionally invested in. But you need to think outside the box if you want to innovate; and an agency can help by offering a fresh perspective on things, whether it’s the design of your website or your social media strategy. They’ll bring new ideas to the table that’ll make you stand back and question, “Why didn’t I ever think of that!?”
3. Save money
For many businesses, it all boils down to the bottom line. And you may think hiring a digital agency will be a costly endeavour; but in actual fact, the opposite is true. You could save money in three key areas:
- Salary: According to the Total Jobs, the average annual digital marketing salary is £32,500. Though agency costs will vary and depend on the level of work carried out, it’s very unlikely you’ll be paying this much for their expertise.
- Hiring costs: Salary aside, an Oxford Economics report explains how it can cost businesses thousands of pounds to recruit an employee. For instance, it costs around £454 for agency fees, £398 to advertise the role, and £767 for managing time to interview candidates. Using an agency gets rid of these costs, and means less stress for you!
- Marketing tools: Having access to top-line tools will boost the efficiency of your marketing strategies, but they come at a cost. And given the number of platforms you’ll have to utilise, total subscription/purchase costs can run into hundreds – if not thousands – of pounds a year. But by using a digital marketing agency who already has these tools in their arsenal (as well as the skills to use them), you won’t need to spend a penny.
4. Save time
Time: the one thing all business owners wish they had more of. Outsourcing your digital marketing will create more time for you to focus on the core elements of your business. It’ll be a weight off of your shoulders too, as you’ll have one less thing to worry about.
Of course, outsourcing also means your digital marketing efforts won’t fall by the wayside if a staff member was sick or on holiday; you have a team of professionals working around-the-clock to help make your brand stand out.
Two heads are better than one, right? By collaborating with an agency, you’ll have access to the knowledge, skills and expertise needed to revolutionise your digital marketing strategy, helping your business shine in today’s increasingly-competitive marketplace.
If you’re looking for a professional agency to take over your marketing, look no further than ID³. Our services cover everything from digital strategy and web design to SEO, social media and much more. Find out more by calling us today on 01225 866416.