ID³ has completed work on redesigning the Haynes Group’s 56-year-old logo.
I think it’s fair to say that Twitter is going through one of its ‘phases’. Every once in a while, questions will be raised around whether Twitter is losing its way, or if it’s about to go into freefall.
Has branded content had its day? I ask because studies have shown that 92% of consumers trust recommendations from people they don’t know over branded content.
Where does that leave us, then? Well, if that statistic is to be believed, it suggests consumers’ buying decisions are heavily influenced by their fellow buyers. That makes sense in lots of ways – why wouldn’t they consult those people who are in the same position as them, rather than the company doing the selling?
When you think of Instagram what do you visualise? Possibly a flood of selfies, feet on beaches and food porn. But the appeal of the social networking and photo-sharing platform runs far deeper than a jumbo ice cream sundae with extra sprinkles. Read more
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