ID Cubed Office BOA

ID³ has Moved Office!

As we move into what is hopefully the beginning of a long, hot summer, here at ID³ we’re in the midst of a new start of our own…

As a result of our continuing growth, ever-expanding team and future development plans, it naturally got to a point where we needed a bigger office. So, last week, the time came for us to pack our bags and move to our new space in none other than the picture-postcard town of Bradford-on-Avon.

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reasons to use a digital agency

Leaving the house: 4 reasons to use a digital agency

It’s not a bad thing to be precious about your business. It’s your baby, after all – you poured your heart and soul (not to mention money) into establishing it, and building it up into the reputable brand it is today.

So when it comes to digital marketing, you might think it’s best to keep things in-house. After all, no one knows your business’ vision and goals more than your tight-knit team. But it could pay off to loosen those reins a little by entrusting a well-respected digital agency to master the marketing of your brand.

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Mobile first indexing

The move to mobile: optimisation and Google’s mobile first indexing

We are currently in the midst of a mobile boom. The growth of high speed mobile networks, coupled with an influx of powerful devices hitting the market, saw mobile and tablet internet usage exceed desktop for the first time globally last year.

The move to mobile first indexing was inevitable; portable devices offer a convenience unmatched by their static counterpart. In our busy day-to-day lives, we demand anytime and anywhere internet access – and mobile devices satisfy that need. Read more

PPC Bing Article

Bing it on! Why there’s more to PPC than AdWords

The giant that is Google has long dominated the search engine market, with its global share standing at an impressive 77.82% as of December 2016. Accounting for a huge slice of the search engine pie, it’s little surprise that Google AdWords is the go-to network for businesses eager to bolster rankings and boost their online presence.

But bigger doesn’t always mean better. And in fact, for smaller businesses, AdWords may not offer the most valuable solution. Its popularity means competition is piping hot, with big brands (and their big budgets) driving up costs and putting increased pressure on the little guys.

Your Google AdWords campaign is ticking along, but it’s possible that you could be enjoying higher traffic and more conversions through other PPC solutions. I’ll use a case in point: Bing Ads, AKA Microsoft’s answer to AdWords.

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