Recruiting: Content / Digital Projects Manager Nr Bath (P/T)

Company Background

Established in April 2012, ID³ is a full-service digital marketing agency based in the centre of the beautiful and bustling town of Bradford on Avon, near Bath. The agency provides a dynamic range of services to a diverse and interesting spectrum of clients based in Bath and the South West. Services delivered include Digital Strategy, Branding, SEO, Web Design, Social Media Management (including Social Media Advertising Campaigns), PPC Advertising, Blog Content Management, Competition Management, etc, etc – more details on business services via:

It’s an exciting time to be joining the business as it’s growing rapidly and has ambitious plans for the future. Having recently taken on several new clients, the agency is now looking for an experienced and proven Content Writer / Digital Projects Manager to work directly with the owner / MD.

Read more

reasons to use a digital agency

Leaving the house: 4 reasons to use a digital agency

It’s not a bad thing to be precious about your business. It’s your baby, after all – you poured your heart and soul (not to mention money) into establishing it, and building it up into the reputable brand it is today.

So when it comes to digital marketing, you might think it’s best to keep things in-house. After all, no one knows your business’ vision and goals more than your tight-knit team. But it could pay off to loosen those reins a little by entrusting a well-respected digital agency to master the marketing of your brand.

Read more

Mobile first indexing

The move to mobile: optimisation and Google’s mobile first indexing

We are currently in the midst of a mobile boom. The growth of high speed mobile networks, coupled with an influx of powerful devices hitting the market, saw mobile and tablet internet usage exceed desktop for the first time globally last year.

The move to mobile first indexing was inevitable; portable devices offer a convenience unmatched by their static counterpart. In our busy day-to-day lives, we demand anytime and anywhere internet access – and mobile devices satisfy that need. Read more

PPC Bing Article

Bing it on! Why there’s more to PPC than AdWords

The giant that is Google has long dominated the search engine market, with its global share standing at an impressive 77.82% as of December 2016. Accounting for a huge slice of the search engine pie, it’s little surprise that Google AdWords is the go-to network for businesses eager to bolster rankings and boost their online presence.

But bigger doesn’t always mean better. And in fact, for smaller businesses, AdWords may not offer the most valuable solution. Its popularity means competition is piping hot, with big brands (and their big budgets) driving up costs and putting increased pressure on the little guys.

Your Google AdWords campaign is ticking along, but it’s possible that you could be enjoying higher traffic and more conversions through other PPC solutions. I’ll use a case in point: Bing Ads, AKA Microsoft’s answer to AdWords.

Read more