reasons to use a digital agency

Leaving the house: 4 reasons to use a digital agency

It’s not a bad thing to be precious about your business. It’s your baby, after all – you poured your heart and soul (not to mention money) into establishing it, and building it up into the reputable brand it is today.

So when it comes to digital marketing, you might think it’s best to keep things in-house. After all, no one knows your business’ vision and goals more than your tight-knit team. But it could pay off to loosen those reins a little by entrusting a well-respected digital agency to master the marketing of your brand.

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Mobile first indexing

The move to mobile: optimisation and Google’s mobile first indexing

We are currently in the midst of a mobile boom. The growth of high speed mobile networks, coupled with an influx of powerful devices hitting the market, saw mobile and tablet internet usage exceed desktop for the first time globally last year.

The move to mobile first indexing was inevitable; portable devices offer a convenience unmatched by their static counterpart. In our busy day-to-day lives, we demand anytime and anywhere internet access – and mobile devices satisfy that need. Read more

PPC Bing Article

Bing it on! Why there’s more to PPC than AdWords

The giant that is Google has long dominated the search engine market, with its global share standing at an impressive 77.82% as of December 2016. Accounting for a huge slice of the search engine pie, it’s little surprise that Google AdWords is the go-to network for businesses eager to bolster rankings and boost their online presence.

But bigger doesn’t always mean better. And in fact, for smaller businesses, AdWords may not offer the most valuable solution. Its popularity means competition is piping hot, with big brands (and their big budgets) driving up costs and putting increased pressure on the little guys.

Your Google AdWords campaign is ticking along, but it’s possible that you could be enjoying higher traffic and more conversions through other PPC solutions. I’ll use a case in point: Bing Ads, AKA Microsoft’s answer to AdWords.

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5 digital marketing trends for 2017

Future gazing: 5 digital marketing trends for 2017

It’s that time of year again when digital marketers around the globe are dusting off their crystal balls to create some predictions about the coming year. In this fast-paced industry, change is the only constant, and allowing your business to rest on its laurels when it comes to its digital marketing strategy could prove to be a recipe for disaster. So, whether you’re looking to boost your social media success, work on your web design, kick your content into gear or choose d) all of the above, I’ve pulled together a few of the top digital marketing trends predicted for 2017 to give you a bit of guidance on where you should be focusing.

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